THE GARAGE | HARVARD SQUARE
36 JFK ST | CAMBRIDGE, MA
CURATED POP-UP DESTINATION | UNIQUE FOOD + RETAIL EXPERIENCES
HARVARD SQUARE’S ICONIC HUB REIMAGINED
Anchored in the heart of Harvard Square, The Garage is a beloved local landmark with serious throwback charm. Once an actual parking garage, this eclectic building became a 90s hotspot known for its offbeat mix of comic shops, noodle joints, piercing parlors, and a whole lot of character. Now, it’s entering a new era—and you’re invited to be part of it.
The second floor of The Garage is opening up to a curated mix of food and retail pop-ups, giving entrepreneurs and emerging brands a rare chance to plug into the pulse of Harvard Square. Whether you’re testing a concept, launching a product, or just want to be in the middle of it all, this is a space designed to spark connection and creativity. Setting the tone is Tuck’s Arcadium—a retro-futuristic arcade bar and event space decked out with disco balls, lava lamps, vintage games, and indulgent food and drink. It’s the latest venture from Tucker Gaccione and his entrepreneurial team, known for creative concepts like The Happy Cactus, The Fat Cactus, Tuck’s Truffles, and more.
Interested brands are encouraged to apply immediately for August/September 2025 opening - flexible space and terms available.
HIGHLIGHTS + AMENITIES
SAMPLE SPACES
NEIGHBORHOOD:
Harvard Square attracts a diverse, high-foot-traffic audience that includes college students, local professionals, international tourists, and long-time Cambridge residents. The Garage’s unique blend of indie retailers, eateries, and cultural institutions draws a youthful, curious, and trend-aware crowd—especially students and visitors from Harvard University and nearby schools. This is a dynamic, walkable neighborhood with consistent foot traffic from morning to late night, making it ideal for brands looking to engage a highly educated, culturally engaged, and socially active audience.
You’ll be in good company at The Garage, home to a dynamic mix of tenants including Memory Shop (photo booth experience), Anime Zakka, Newbury Comics, Tasty Burger, DX Dunster, Barre & Soul, Tenoch Mexican, Lê’s Vietnamese Restaurant, Subway, Chutneys, Pino Bros, The New England School of English (NESE), and Commonwealth Wine School.
Ready to pop up at The Garage?
Submit your request via the form below:
EXPLORE MORE PLACES TO POP UP HERE
