A ROTATING RETAIL INCUBATOR IN THE BOSTON SEAPORT 

THE COVE

COMMONWEALTH PIER // BOSTON, MA

APPLICATION STATUS: OPEN

Apply now for The Cove’s inaugural season. Pop ups launch December 1, 2026 — just in time for peak holiday shopping!

Applications will also be accepted on a rolling basis for future residencies. Early applications and scheduling flexibility are encouraged.

BRING YOUR BRAND TO THE HEART OF THE SEAPORT

Be among the first brands to call The Cove home.

We're curating the inaugural lineup for The Cove, a new rotating retail incubator at the newly reimagined Commonwealth Pier in Boston's Seaport.

With two turnkey storefronts, approximately 1,000 square feet each, this is a unique opportunity to bring your brand to one of Boston's most dynamic neighborhoods.

Prominently positioned overlooking a 25,000 SF plaza adjacent to a major corporate headquarters and surrounded by a growing mix of retail and dining destinations, The Cove benefits from a steady flow of visitors and waterfront activity.

AT A GLANCE

DATES

First residency launches December 1, 2026
*Mid-November move-in

COMMITMENT

3–4 month rotating retail residencies

SPACE

Two approximately 1,000-SF storefronts with spacious onsite storage

RENT

$1,650/month per space + 10% of sales
Utilities included

IDEAL CATEGORIES INCLUDE

  • Accessories

  • Boston-focused goods

  • Experiential or service concepts

  • Home goods

  • Lifestyle + wellness

  • Locally made products

  • General store concepts

  • Gourmet packaged snacks + sips

  • Specialty gifts + stationary

RENT STRUCTURE + AMENITIES

  • Two turnkey spaces — approximately 1,000 SF each — within a premier new waterfront retail setting

  • Accessibly priced at $1,650 per month per space + 10% of sales*

  • Utilities included in the monthly rent

  • Wi-Fi available

  • Flexible fixtures + POS hardware provided for participating brands

  • Storefront signage opportunities for brand visibility

  • 3-4 month initial residency with potential to extend

  • Established surrounding retail, dining, hospitality, and cultural destinations that bring local professionals, residents, hotel guests and visitors into the neighborhood

*Rent structure subject to change by season.

THE NEIGHBORHOOD

Set along Seaport Boulevard and Boston's waterfront, Commonwealth Pier encompasses 2.2 million square feet of mixed-use space in the heart of the Seaport District, bringing together office, retail, dining, hospitality, and cultural destinations.

Commonwealth Pier is home to approximately 3,000 employees, creating a built-in weekday audience for The Cove. On weekends, ferry passengers, neighborhood residents, and waterfront visitors expand the potential customer base, alongside guests from nearby hotels, restaurants, shops, and cultural attractions.

The broader Seaport neighborhood welcomes approximately 18 million visitors annually, with a daytime population of 260,000 and more than 6,000 hotel rooms throughout the area.

IN GOOD COMPANY

The Cove sits alongside a growing community of retail, dining, and lifestyle destinations at Commonwealth Pier, including Daily Provisions, Salt & Straw, Life Alive Café, Leader Bank, Morton's, Rosa Mexicano, Dunkin', and the Museum of American Finance. Upcoming additions include Ci Siamo and Life Time Fitness.

Nearby destinations include the Boston Harborwalk, Boston Convention & Exhibition Center, Institute of Contemporary Art, Boston Children's Museum, Leader Bank Pavilion, and the Seaport's vibrant dining scene.

 

APPLY TO POP UP AT THE COVE

EXPLORE MORE PLACES TO POP UP HERE